" While there's nothing really new about social media , then use it in business as a tool to connect to the internal communication needs , is beginning to take shape. Several companies began to try applications , but has less and less ability to make the most of social media in organizations . If the company you are working not use this platform to attract the participation of many components ... " .
2010 could be the year witnessed a boom in the media industry . In particular , this will be a year of discovery of the large media trends . Presenting articles on The Media Online magazine about some major trends in the media world in 2010.
1 . Upgrade evaluation measures the effectiveness of communication
Typically , public relations depend primarily on cash units to calculate the position values ​​are articles on communication channels . This unit is called AVE ( unit equivalent advertising value ) . On the basis of global trends and their research , I believe that we will begin to learn from the U.S. and Canada in the field, in identifying quantitative measures of communication .
We have witnessed the communications firm specializing in the global ( by aggregating articles published ) bought the company evaluate the effectiveness of communication . This suggests that the service package they offer is now not only assess the effect quantitatively . In the middle of October , Measurement Committee of the Institute of Public Relations ( IPR ) have to vote on the future trends in the evaluation of the effectiveness of communication - at a rate of 19/2 , to " remove unit AVE , both conceptual and practical . " Of course , there are still a lot of debate around this issue , but obviously had a better overview of this issue .
2 . Survey measures for evaluation of new media
The company , the people , advertisers , marketers and media companies use social networking and social media more and more . Also in 2010 needs assessment of the effectiveness of the online media business will operate extremely urgent . I'm not talking about the value of the currency - which of course it does not really mean much in this space , which is the target based on the results to be achieved in the company 's strategy in the communication link with information society . This means setting up the new measurement system to evaluate .
3 . Using social media in business
While there's nothing really new about social media , then use it in business as a tool to connect to the internal communication needs , are beginning to take shape. Some companies start testing applications , but has less and less ability to make the most of social media in organizations .
If the company you are working not use this platform to attract the participation of many internal components , then I think they will soon deploy . Simply because one can not ignore this trend . And if you leave , make sure your opponent will not do so . It is important that companies need to start setting policies and regulations to use it . Defunct style of thinking " can also be " . Businesses need to have a direction and a clear strategic goal .
4 . Leveraging digital media with traditional media
Some people still think digital media will replace or give away traditional media . I think this does not happen in 2010 , in fact , two types of communications will complement each other . The most powerful type of communication would be the kind of partner relationship with social media and pursue what they need to do .
5 . The local media
In organizations also build the local media . Too many companies still hold the understanding that internal communications are only newsletters , magazines or internal network - and incorporate some form on . The media will have to be used creatively to engage the hearts and minds of every member of the organization internally and to attract people to participate in the orientation of the organization . This means that to expand the scope and analysis of any type of media the most efficient operation , and in what areas .
6 . Integrated communications platform on mobile media
Until now , the mobile platform has not been evaluated deserve access to a huge audience . Media on media such as mobile phone will be one of the fastest growing tool to transmit content to the receivers , and communications will need to explore more ways to incorporate this channel production their products . A number of activities have been combined to achieve success , but we will need more successful than another .
7 . " Consumer Information " will be the editor -generated content
Earlier this year a personal web site in the U.S. coined the term " curated information " - merge huge amounts of information on the web and their management arrangements . Editors believe that not only will the editors create stories with readers . The most important thing is , they will temporarily handle that information in the form of data can be managed . In other words , they will " create meaning " information for your community .
8 . Marketing wants to use the media to dialogue
While traditional marketing is focusing on raising awareness through an approach or two -dimensional , then we can find a way to switch to multi-dimensional marketing , essentially creating a dialogue between brands and consumers . In fact , this will also help create dialogue between clients and customers . Communication is breaking down barriers between different social groups and marketing principles .
9 . Media should be more responsible
With all the changes and development of the aforementioned , as well as the World Cup and other events planned in 2010 , the media need to make changes carefully and scrutinized .
I'm not just talking about the content and style of the article, which also comes to managing change and transition from one stage of the revolution to another stage .